Spend six months marketing diligently, and you’ll know more truth about human nature than most psychologists. People reveal more about themselves by what they purchase — and why, where, and how they make their buying decisions — than they do lying on a couch in the office of a licensed psychiatrist.- Great marketing requires a wartime strategy. Your customers certainly aren’t your enemy, but you still have to hit them fast, hard, and often. Always keep up the attack!
- When business is good, crank up your marketing efforts. When it’s slow, ratchet up your marketing efforts even further. Keep moving forward! Never let up!
- Enthusiasm — yours and that which you instill in your prospective buyers — sells like crazy! Never forget that enthusiasm is infectious.
- Fear sells! Stir up worries, anxieties, and headaches in your prospects, and you can sell to them without fail — as long as you offer them the “perfect solution.”
- “An ounce of prevention is worth a pound of cure” may be true, but in the world of marketing, it’s worthless advice. People buy cures more often than they buy prevention.
- If you can win their hearts, you’ll win their money. Sell with stories that create emotions in your prospects.
- Don’t follow your direct competition in lockstep. Instead, shamelessly copy or adapt successful marketing campaigns from other niches.
- Don’t sell products. Don’t sell services. Sell irresistible offers!
- Always remember: It’s all about them — not you!
- “It doesn’t have to be good,” says direct marketing genius Dan Kennedy, “just good enough!” Don’t worry over your marketing ideas. Implement them. And quickly!
WallyConger.com
Living Like Freedom Matters
