I’m Sick of the “Business is Bad” Excuse

“Business is bad.”

I hear this all the time. Funny thing, though. I hear it in both Good Times and Bad Times. I hear it during economic recessions and financial booms.

If you listen long enough to CNN, Fox News, and MSNBC, you’ll hear that business is always stinkaroo.

I sat in Starbucks for half an hour this morning. Here’s what I overheard:

“Matt moved back home. The kid’s business went belly-up, but you know how bad things are right now.”

“I’m cutting back my staff and shortening my hours because, well, business is just bad everywhere.”

“I can’t compete. Business is bad, and people are strictly price-shopping now.”

At the risk of being a spoilsport…

I think “business is bad” is usually just an excuse.

Larry Winget, everybody’s favorite maverick business writer, is even more hardnosed about this than I am.

“Business is never really bad,” he says. “People are just bad at being in business.”

There are three unfortunate traits I commonly see among failing new business owners. If you plan to start your own venture, make sure you don’t share them.

1) They’re unprepared for the entrepreneurial lifestyle.

No experience.

No willingness to learn.

No discipline.

Unrealistic expectations.

I’ll never forget the guy who told me, “I’m gonna quit my job and open my own shop. I want to free up more time to travel with my wife and kids.”

2) They’re undercapitalized for the type of business they’ve launched.

They make their first effort a high-inventory, high-overhead operation.

There are hundreds of businesses that can literally be bootstrapped together for a few bucks and built into six-figure companies and even seven-figure empires.

3) They throw their money at low-priority stuff, not high-priority stuff.

They spend big bucks on elaborate stationery and business card combinations, expensive telephone systems, computer networking programs, and web-design packages — while they slash their marketing budgets.

Tip: Marketing is the lifeblood of any business. Great looking letterhead ain’t.

Wanna chuck your excuses for failure and punch up your chances to succeed big? You can find some assistance right here…

http://www.wallyconger.com/ZeroLimitsLive

I hope you don’t mind, but if you click on the link and buy the product described, I will receive a referral commission. And you’ll have my undying gratitude!

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Comments

I’m Sick of the “Business is Bad” Excuse — 3 Comments

  1. In January of 2008, probably what will end up being the worst year of our lifetime to start your own business, my husband quit his job as VP at an architecture firm to start his own business. He got up the next morning, put on his work clothes, sat down at the office I set up for him and went right to work making phone calls and getting work. He has kept the house paid for, bought us health insurance, kept food on the table, and we even have a little money for extras. HE CANNOT BEAT CLIENTS OFF WITH A STICK, but it’s because he networks, goes the extra mile and give them a quality product. When people tell me “Well the economy is bad,” I tell them to look at John & that I don’t accept that as an excuse. He’s no millionaire yet, and it’s the hardest work he’s ever done, but he says he’ll never go back to working for someone else again. There’s still nothing in this country that can’t be gotten by anyone who isn’t afraid to take or grab, but don’t sit and whine because you weren’t aggressive enough to reach for it.

  2. Right on, Wally. A lot of people are making very good money while the “business is bad” mentality plagues everyone else. One example close to home: The magazine that I’ve written for the past ten years just folded. A lot of writers are wringing their hands. I’m kind of excited, though, because I already have a number of irons in the fire: an e-book and a couple of blogs, for instance. Upshot: We can start living the entrepreneurial lifestyle before we’re forced to. Even if you have a day job, supplement your income with a side gig (may I suggest freelance writing?) and be prepared for the day when you want to (or have to) jump all the way in. The water’s fine!