Didja Hear the One About Søren Kierkegaard?

Ever tell somebody a joke and have ’em give you a blank stare?

Sure, you have.

I know a story about Søren Kierkegaard that always puts neoclassical Danish postmodernists into gut-busting stitches.

But I told it to my teenage niece last weekend and got nuttin’.

Just goes to show how crucial it is to accurately measure an audience before you unleash your messages or even products on them.

Ten years ago, ABC thought it’d be real smart to add comedian Dennis Miller to “Monday Night Football” for color commentary.

Alas, the network misjudged its audience. Miller’s highbrow antics proved a bad match for the program’s viewers.

Before Apple scored a buncha homeruns, it misread its fan base with a whole series of clunkers.

Remember the Pippin, the game console slash computer no one wanted?

Or the Newton, which was arguably ahead of its time but pretty crappy anyway?

Heck, don’t even get me started on the Power Mac G4 Cube. Apple was so out of touch with its market and priced the Cube so ridiculously high that I decided to skip it and buy a new house instead.

Jay Abraham first drilled the message-to-market match principle into me many years ago — http://www.wallyconger.com/IncomeBuildingSystem — and I still forget it too often. Or worse yet, I ignore it.

Don’t make that mistake yourself.

When the prospects and customers you reach out to respond with only blank stares, you’d better reconsider who they are and adjust accordingly.

(By the way, if you click on the above link and subsequently make a purchase, I’m gonna make a few bucks. But I deserve a few bucks, right?)

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Didja Hear the One About Søren Kierkegaard? — 2 Comments

  1. Wally, I think you’ve misjudged your audience. Some people (myself included) might read the headline and expect you to tell the Kierkegaard story, at least as a postscript, even if they’re not neoclassical Danish postmodernists 🙂

  2. I elected not to tell the story, Joe, after a warning from my attorney. Something about a possible class action suit against me by people whose first names include an “o” with a slash through it. 😉