You know it.
Hell, you can prob’ly feel it.
Britain alone has a staggering 4.2 million CCTV surveillance cameras — one for every 14 people in the country. The guess is that almost every one of those folks is caught on camera some 300 times each day.
And have you heard about the new U.S. government program uncomfortably called “Perfect Citizen”?
It’s supposed to detect assaults on private companies and government agencies “critical to the national infrastructure.” That’s a pretty broad area, and open to different interpretations, depending on who happens to be in charge at the NSA on any particular day.
My point is, Big Bro’s got his peepers on you.
And if you’re in business, your customers and prospects are eyeballin’ you, too.
If you’re not alert to that, it can cost you bunches of money.
Yesterday afternoon, I was bopping down Grand Avenue in my Accord. The radio was playing that fantastic, live, in-concert version of Lou Reed singing “Sweet Jane” (you know the one).
Then my idyllic moment was cut short suddenly by a white pick-up blaring its horn up my wahzoo, whipping round to my left, cutting right again in front of me, and slamming on its brakes to make a quick, squealing right turn into the Applebee’s parking lot.
Lemme tell ya, baby — I’ll always remember that truck.
It was festooned with logos, slogans, and phone numbers for a local plumber.
Right now, that sucker’s toast.
Next time I need a plumber, I’ll hire just about anybody but that moron. And I’ll do my damnedest to make sure none of my friends hire him, either.
So fer crissake, don’t do stupid things that you’ll regret later. That guy you knocked aside at Costco’s check-out, or the lady you dissed in the online gardening forum — they might be a customer, or prospective customer.
Believe me, word’ll get out about the a-hole at Register 4.