None of that fancy-pants stuff for moi.
I got me a brand new plain-vanilla phone.
It does have a calendar. It can shoot pictures.
Basically, though, it’s just a telephone.
This is only my third cell phone — ever.
I know a guy who’s “upgraded” his phone more than a dozen times in the past seven years. (He just bought another one cuz it’s loaded with a digital copy of the movie Inception.)
But I’m a man of pretty simple needs when it comes to most things.
My phone’s just a phone.
My car’s reliable but no-frills.
My computer’s bare bones, with just enough software to run my business smoothly.
Hey, I know I’m in the minority.
Most people love all the bells and whistles and extra features that come with almost everything these days. (When Deb and I were shopping for a new fridge a coupla years ago, we saw one with satellite TV installed. Sheesh!)
So here’s the point I want to make…
In business, it pays to add extra goodies to whatever it is you’re selling. Maybe a report, an audio or two, something to sweeten your offer.
Advertised bonuses might tip a prospect from lookie-loo to buyer.
Unadvertised bonuses will give your buyers a “wow” that usually reduces refunds.
Extra features count.
Remember — most people aren’t as easy to satisfy as I am.