The Value of Being, Uh, Obvious

Got a gift for you today.

And what’s really nice is there’s no opt-in for it. It’s yerz fer nuttin’.

It’s a PDF of a short book called Obvious Adams, written by a dude named Robert Updegraff.

No-B.S. marketer Dan Kennedy introduced me to it more than a decade ago. And top-notch copywriter Ben Settle reminded me last month how great the book is.

The story of Obvious Adams was first published in The Saturday Evening Post in 1916. When it was printed in book form later that same year, Obvious Adams quickly became a “business classic” for young execs and sales people.

It’s an easy, fast read. You can polish it off in an hour, and I think you’ll love it.

What’s the book about? I don’t wanna spoil it. But Ben Settle says he’s read it over and over again and always finds new stuff to marvel at. And he suggests all solopreneurs read it once or twice a year.

So go grab it already!

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