You’re 12 Parsecs Away From Mass Control

A long time ago in a galaxy far, far away…

Well, it was actually just a few weeks ago and somewhere between Finland and Sweden…

A Swedish nautical salvage team discovered a USO (Unidentified Submerged Object) about 300 feet below the Baltic Sea that resembles Han Solo’s Millennium Falcon.

It’s circular, about 60 feet wide, and really, really strange.

“You see a lot of weird stuff in this job,” said salvage team leader Peter Lindberg, “but during my 18 years as a professional, I’ve never seen anything like this.”

Here’s the kicker, though…

The mysterious shape is trailed on one side by what looks like 900 feet of displaced seabed, leading some UFO buffs to believe the oddball shape must be a crashed flying saucer.

Is it?

Who the hell knows?

But here’s the point I wanna make today…

These UFOnauts are predisposed to believe that this Baltic Sea discovery is an alien ship of some sort.

Their minds are already open to the idea. So any further reports from the site, whatever shape they take, will likely strengthen or confirm that belief.

Let’s look at this from a marketing perspective.

What if every prospect you contacted was ready to believe your claims and buy whatever it is you have to offer them?

The celebrated copywriter Robert Collier used to talk about just that. He called it “entering the conversation already occurring in the prospect’s mind.”

His strategy was to capture the prospect’s attention with a hook built around something they’re already thinking about. Once that was done, he’d smoothly introduce his sales message.

So what’s on the minds of your customers?

Is it the holidays?

Is it the economy?

Maybe it’s something as simple as the back-to-school season.

Figure out what’s already on your prospects’ minds and you’ll have a much easier time making the sale.

Go ahead. Give it a try.

“You’ve never heard of the Millennium Falcon? She’s the ship that made the Kessel Run in less than 12 parsecs. She’s fast enough for you, old man.” — Han Solo

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