A lot of folks say that to build a successful business, you’ve gotta shut off the boob tube. They claim it’s a big waste of time.
You won’t hear me say that, though.
I actually think a few hours of selective TV watching can add mucho dinero to your bank account.
But there’s a lot to be learned from reality shows like Tabatha’s Salon Takeover on Bravo, Food Network’s Restaurant: Impossible, and Spike’s Bar Rescue.
On these shows, skilled “fixers” yank struggling business owners away from the brink of disaster.
And lemme tell ya, you’ll find a helluva lot more marketing and management wisdom in a single hour of Tabatha Coffey kicking butt at a failing beauty salon than you will in a typical college business course.
And it won’t cost you a penny!
Here’re three things I learned this week from reality programs…
- If you box an item on a restaurant menu, sales will usually jump 20%. If you shadow an item, 14-17%.
- Stripper poles are always inappropriate in a hair salon.
- You can turn a mediocre receptionist into a customer-attracting goldmine with just six minutes of training.
This is all great stuff. And most of the principles these shows teach can be applied to almost any business, offline or online.
Heck, you can’t beat the price.