When Everybody Knows Your Name

Remember that 1980s TV series Cheers?

Sure you do. It still runs 24/7 on cable, just about everywhere.

And if you remember that show, you’ve gotta recall its theme song…


Sometimes you want to go
where everybody knows your name,
and they’re always glad you came.
You wanna be where you can see
our troubles are all the same.
You wanna be where everybody knows
your name.

Boy, that sure describes my lifestyle these past few years.

When I walked into Red Dirt Coffee House this morning, I was greeted by name no fewer than seven times — by the owner, her sister, two employees, and three customers.

In fact, one new customer standing at the counter turned to me and said, “Gee, you’re quite the superstar. Who are you?”

That’s what comes when you become what I call a “coffee house kingpin.”

And something else that comes — that is, if you work it right — is greater cash flow.

In my experience, there’s no better place to uncover hot new business prospects, loyal customers, and hidden income streams than your favorite local hangouts.

If you haven’t yet figgered out a strategy for shrugging off the ol’ 9-to-5 treadmill, you might want to consider the kingpin way of life.

It’s hard to beat.

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