In case you didn’t get the news before now, he’s the 36-year-old elephant who won last week’s half-kilometer long elephant race, held each year during the Anayottam festival at Guruvayur Temple in India.
It was Kannan’s ninth victory, this time in a field of 26 elephants.
And as winner, he got to carry the idol for all the important rituals that took place during the 10-day festival, which is dedicated to the Hindu god Krishna.
Pretty cool, huh?
I’ve got a question, though…
Just how fast can pachyderms run?
Pretty damn fast, it seems. But in Kannan’s case, he just had to run a little bit faster than his competitors.
So the business lesson here is, in order to succeed, you just have to stay a little ahead of the rest of the pack.
And there may be no better way to do that than to build yourself a brand that sticks in people’s minds like, well, like a speeding elephant.