Warning! Disturbing images ahead!

Sunday night, the Showtime cable channel opened its season finales of both Dexter and Homeland with this warning notice…

“In light of the tragedy that has occurred in Connecticut, the following program contains images that may be disturbing. Viewer discretion is advised.”

Well, duh!

This notice struck me as insincere, coming as it does from a premium channel that seems to specialize in “disturbing,” even violent, TV programming.

People who specifically subscribe to Showtime are never surprised by unsettling images on shows like Homeland, Dexter, The Borgias, Weeds, and the upcoming Ray Donovan.

After all, THAT’S what they pay for.

So I found Showtime’s warning label disingenuous. For the sake of acting “socially responsible,” I think they talked down to their subscribers and treated them like blockheads.

Maybe I’m wrong.

But here’s my point today…

People judge you not by what you say, but by what you do.

That’s how I judged Showtime.

Showtime’s “message” didn’t match the programming policy it obviously pursues day after day. So I doubted their sincerity.

Make sure the messages you send your customers are consistent with your business actions.

They’ll love you for it.

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