How to leave your customers speechless

speechlessRemember when I mentioned a shop in San Francisco’s Fairmont Hotel called Charisma Crafts just the other day?

It was the place selling the silk carpet Deb and I liked for $37,000 (which may have had you shaking your head in disbelief).

Well, this past weekend, I came across a recent online customer review of Charisma Crafts. It’s from a woman in Sacramento, and it’s so special, I wanted to share highlights with you.

Here you go…

“I stayed at The Fairmont during the weekend, and on my last day at the hotel … I pleasantly stumbled across Charisma Crafts. Being of East Indian descent, this store immediately piqued my interest.

“As soon as we walked in, we were immediately greeted by Sultan, the Managing Director of the store. He is very friendly and knowledgeable about the unique pieces the store has to offer and provided us with the rich family history behind this store and their collection.

“The store is absolutely beautiful and filled with ornate jewelry boxes, 100% silk rugs, shawls, and clothing. As far as I can tell, everything is handmade and of the highest quality.

“I love shawls. If you’re a shawl lover, you will absolutely go nuts in this store. …

“As I got ready to pay for my beautiful, one of a kind, 100% silk scarf, Sultan surprised me and gifted the scarf to me. This came as an absolute surprise and left me speechless for a few minutes, and finally, all I could say was a very sincere thank you.

“Before I graciously accepted the gift, I still tried paying for it and he says he does this almost on a daily basis.

“I have never heard of business owners giving away their finer items just once, let alone on a daily basis.

“As I was getting ready to leave, a young girl and her grandmother walked in and he also offered the little girl something nice for her birthday.

“Next time I am at The Fairmont or Nob Hill, I will definitely be returning and actually BUYING something this time.

“I could not have asked for better service or better quality from Sultan and Charisma Crafts.”

Amazing, huh?

My suggestion: Re-read that review. Then re-read it again. And take away all the lessons you can.

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