In all the anniversary media hoopla, though, someone’s gone largely ignored — whiz kid Beatles manager Brian Epstein, whose belief and hard work made the historic Sullivan shindig happen.
It was Brian who personally cut the deal with Sullivan for the boys to perform twice, first live from New York on February 9, 1964, then live from Miami Beach on February 16.
And long before YouTube, Twitter, and Facebook, the Beatles went totally viral.
All thanks to Brian Epstein, who died in 1967 at age 32.
I’ve always thought Epstein a marketing genius.
He had the foresight to stuff four talented working-class kids into matching collarless suits, give them unique haircuts, and book ’em all over Europe.
When it came time to tour the U.S., Paul McCartney was skeptical. “They’ve got their own groups,” Paul said. “What are we going to give them that they don’t already have?”
But Brian Epstein had faith and confidence. In 1961, he said he believed the Beatles would become internationally famous. And within three years, backed by his determination, they did.
We’re still feeling their impact today.
Miss you, Brian Epstein.
By the way, if you want to make a massive impact in life or business, it’s always a good idea to study the playbooks of marketing geniuses…
“If anyone was the Fifth Beatle, it was Brian.” — Paul McCartney