“Professional” is incredibly boring

550147-hst_professionalismPaul Mort, whose blog and podcast are indispensible for fitness trainers, marketers, curmudgeons, rapscallions, and thought-criminals, recently posted his “138 Tips for Fitness Biz’niz Domination.”

There’s plenty of useful meat in the post for everybody — not just fitness dudes.

So I thought I’d share a few yummy morsels…

— There is an amazing amount of freedom in not taking things personally.

— If you’re doing GREAT work, you WILL be criticized. Rise above.

— You can’t expect to stand out if you’re doing the same as everyone else.

— Your income is directly correlated to how many people you help, and how good you are at helping them.

— Most people are allergic to money and are conditioned to think it’s bad.

— You can CHOOSE who you do business with.

— Comparing yourself to others is the fastest way to misery.

— As soon as it stops becoming fun, stop doing it.

— “Professional” is incredibly boring.

— Learning how to write compelling copy is the greatest skill you can learn in business.

— Make your own rules, don’t blend in.

— You can’t create change by telling people what they want to hear.

— Cut people who only contact you when they want something out of your life. Immediately.

— If you want to stand out from the crowd, try being yourself.

— The moment you accept personal responsibility for where your income is right now is the moment things will change dramatically.

— If you’re attracting clients that are a pain in the ass, raise your prices.

— You can win ANY “argument” with the words “how’s that working for you?”

— If it makes you feel uncomfortable, you probably need to do it.

Great stuff, methinks.

You’ll get paid well if you internalize some of that wisdom.

And you’ll find equally good stuff right here…


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