The new movie Batman v Superman: Dawn of Justice is BIG.
In a lotta ways.
It’s got two very big comic book, TV, and movie icons meeting and then duking it out in live-action on the Big Screen for the very first time.
It’s got a really big cast of big-name actors.
It’s got a big first-ever theatrical film appearance by Wonder Woman (truly an Amazon goddess in this).
It’s got a big freakin’ monster named Doomsday.
It’s got big explosions, big destruction, big FX.
It cost a big amount of money to make and market.
It’s made a tremendously big amount of moola so far.
And I liked it in a very big way. (As a fanboy of comics and these characters for more than half a century, I don’t give a crap about what the professional movie critics say.)
So two BIG thumbs up from me for Batman v Superman. Even Deb, not always a fan of movies like this one, says she had a good time.
Yessir, big can be pretty damn cool.
But focusing on it too much can turn your business into a blob of killer Kryptonite.
A few years back, Seth Godin pointed out that bigger (and inevitably better) was all the rage…and then small happened.
“Enron (big) got audited by Andersen (big) and failed (big),” Godin wrote. “The World Trade Center was a target. TV advertising is collapsing so fast you can hear it. …
“Big computers are silly. … I’m writing this on a laptop at a skateboard park…that added wifi for parents. Because they wanted to. It took them a few minutes and $50. No big meetings, corporate policies or feasibility studies. They just did it.”
Yeah, small is pretty cool now.
Today, itty-bitty companies often make larger profits than the big guys.
Small gives you flexibility to change at the drop of a hat when your business model ain’t working anymore.
Small means you can spill your guts and tell the truth on your blog — and do the right thing easily.
Small means you can personally stay in touch with your customers.
If you want, you can outsource the shit you don’t like to somebody else, while you stay focused creating stuff.
Small IS the new big.
