At Christmas time — and we’re just three weeks away from the holiday itself, incidentally — I’m always reminded of the classic opening scene from Monty Python’s Life of Brian.
The Three Wise Men miss a turn somewhere, end up at the wrong stable, and deliver their gifts not to the baby Jesus but to the baby Brian.
Gold, frankincense, and myrrh, right?
“What is myrrh, anyway?” Brian’s mom asks in a piercing voice.
“It’s a valuable balm,” one of the Wise Men answers.
“A balm!” she screeches. “What are you giving him a balm for? It might bite him. It’s a dangerous animal. Quick, throw it in the trough.”
The joke is that gold, frankincense, and myrrh were inappropriate baby gifts.
Fact is, considering the special child they were intended for, those presents were perfect. They were gifts for a king.
Let me ask you this, though…
How well matched are your products and services to your intended customers?
Are you offering them what you think they should want or need? Or are you offering them “perfect gifts” that will genuinely solve problems for them?
Maybe you’re already in your own business. Or maybe you’re planning a new business launch in 2017.
Either way, take the few days left of this year to think through what it is you have to offer. And more important, think about who out there will receive your products and services with open, welcoming arms.
It’ll mean the difference between an empty Christmas stocking or finding real wealth and treasures under your tree.
This new report might help get things in order for you before the start of the new year. Go on. Download it.
