51 Powerhouse Info-Product Formats

July 19, 2011

Lucky for you, I got a great email yesterday… “I’ve been selling a 137-page eBook about rodent abatement to people on the gardening forums,” wrote Paul, “and I’m building an email list of gardeners who’ve bought my book. “Now here’s my problem: I know I should be offering them more stuff, but I’m stuck on [...]

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Ignore the Buzz and Hit the Road

July 18, 2011

I’m busy shaking off the buzz from a wine-tasting lollapalooza with friends who visited us from out of town this past weekend. Since I wasn’t the designated driver this time ’round, I hit it pretty hard. Boy howdy, I’m feelin’ it… And through the fog o’ the grape, I’m frantically prepping for my trip this [...]

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When Online Marketing Sleazebags Attack!

July 13, 2011

I wanna give you a little peek inside my email inbox this morning. Go on, take a look… “RE: 300 Bucks For Wally” “Your check is waiting!” “Confirmed! You have a New Sale!” “RE: Your commissions Wally” “Your Sale Has Been Made… Collect!” “RE: INSTRUCTION TO CREDIT YOUR BANK ACCOUNT!” Riiiiiiiiiiiight… If you think behind [...]

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31 Years of Preaching Rhinocerology

July 11, 2011

My pal Scott Alexander just reminded me it was 31 years ago this week that he first published Rhinoceros Success, prob’ly the greatest motivational business success manifesto ever. Sheesh! I can hardly believe I’ve been reading and re-reading that little gem — and its two sequels, Advanced Rhinocerology and Rhinocerotic Relativity — for almost as [...]

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How to Build a Fan Base of Rabid Muggles

July 7, 2011

I’m the ultimate fanboy when it comes to stuff like comic book heroes, film noir, Sherlock Holmes, hardboiled crime fiction, Tarzan, retro sci-fi… You name it. But I’m not a Harry Potter fan. I read the first novel a few years ago. I’ve seen a few of the movies. Dunno why, but its “magic” never [...]

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Cheyenne’s Sh*tty Holiday Weekend

July 5, 2011

This past Fourth of July weekend was nerve-wracking for Cheyenne, our 82-pound boxer-shepherd mix. She was already kinda edgy from the steady rumble of dune buggies and ATVs. But the nonstop barrage of bangs and booms that drifted up from the beach turned her into a bona fide basket case. Jumbo firecrackers, screaming rattlers, bottle [...]

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Hoist the Gadsden Flag!

June 30, 2011

In our little resort town, thousands of us lug picnic hampers, wineglasses, and illegal fireworks down to the beach on July 4, Independence Day. The “official,” often disappointing show sanctioned by the city fathers begins at the pier about 9:00 p.m. By then, the prohibited pyrotechnics have already been spectacularly lighting up the sky along [...]

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Self-Motivation, With Relish

June 27, 2011

You might recall I was talking about external vs. internal motivation last week. Turns out, so was Seth Godin, whose Poke the Box may be this year’s best motivational business book. In a blog post last Friday, titled “Dependency on external motivation,” Godin wrote: “The nature of our new economic system … is that external [...]

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I Beat the Bobby McFerrin Gag Reflex

June 24, 2011

Hey, I just realized I can now hear the song “Don’t Worry, Be Happy” without gagging. You remember the old Bobby McFerrin ditty. It goes like this… Here’s a little song I wrote You might want to sing it note for note Don’t worry, be happy Ain’t got no cash, ain’t got no style Ain’t [...]

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5 Killer Tips to Get You Off Your Patootie

June 22, 2011

So I heard from Max this week. He’s got a big problem getting off the job treadmill and launching his own biz. “I can’t get off my ass unless I’m in a strict office setting with a boss,” he writes. “I’m a programmer, so I could totally work from everywhere. I just need a computer. [...]

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