Occasionally, you get gut-punched so badly that it takes a good long while to get your wind back. I took a hit last Friday when I learned that my dear, longtime friend Ed Ritchie had died the night before. I … Continue reading
Category Archives: Marketing Savvy
At Christmas time — and we’re just three weeks away from the holiday itself, incidentally — I’m always reminded of the classic opening scene from Monty Python’s Life of Brian. The Three Wise Men miss a turn somewhere, end up … Continue reading
More than 40 years ago, Robert Ringer wrote a couple’a books with titles that kept many mushcookies from opening them and sucking up their valuable advice. Those books were Winning Through Intimidation and Looking Out for #1. I still re-read … Continue reading
Deb and I are in Napa Valley this week, partaking of pinots, cabs, chardonnays, zins, you name it. Which reminds me of an adventure we had a few years ago at maybe the coolest winery in the area. Castello di … Continue reading
I almost always skim through commercials with my DVR. But sometimes, I think, hell, I really ought’a watch them a bit more closely, even study ’em. After all, I dispense marketing advice quite a lot, and I really should keep … Continue reading
I recently read that in Carlsbad, New Mexico, a bigass underground cavern might someday gulp down part of Highway 285 and maybe a church, a handful of businesses, and even a trailer park. Scary shit. Now here in California, tremors … Continue reading
A guy emailed me this week, saying he wants to make some extra cash but doesn’t know where to start. I told him to try this… As you walk in and out of your neighborhood stores during a routine day, … Continue reading
If I know I’m gonna be in San Francisco, I always plan my trip around Kayo Books’ very limited business hours (Thursdays through Saturdays, afternoons only). Kayo is located on Post, four blocks west of Union Square, and it’s absolutely … Continue reading
I was listening to a recent Ben Settle podcast yesterday, and he talked about how important it is to be authentic in your business. And I was reminded of the movie Reservoir Dogs. If you haven’t seen that movie, lemme … Continue reading
As you know, on most sunny afternoons — and we seem to be having quite a few here on the central coast lately — I sit in my backyard with a cigar and notepad and either listen to podcasts or … Continue reading