Did a little wine-tasting this weekend.
It’s just something we do occasionally, since we live in so-called “wine country” on California’s central coast.
But I’m not a wine expert or connoisseur.
I’m just a fan.
Now, Deb and I have plenty of friends who are “experts,” at least compared to me.
They’ll comment on a wine’s “nose” or “finish.” They’ll ask the winemaker astute questions. They’ll leave every tasting room with a case or two of wine. (Me, I might, just maybe, walk out with a single bottle tucked under my arm.)
Our friends can be pretty damn serious about wine.
Not me.
All that finish and nose stuff really bores the shit outta me.
Here’s what’s funny, though…
I’ll have folks tell me, “Hey, you live in wine country. You ought’a be a wine critic, or write a wine book, or start a wine blog!”
I nod, smile, and think, “What a friggin’ yawn THAT would be!”
So today’s message…
Cultivate a lot of interests. Be well-rounded.
But know the difference between being a fan and being an expert, between having an interest in something and really, really loving something.
If you’re thinking of starting a particular business because, well, it’s the “latest thing” or a “surefire goldmine,” don’t do it if you don’t genuinely love it.
Your customers know if you’re faking it. And faking it’s too much work anyway.
