I’ve already read the book twice. Even took it along on our vacation.
In one of its umpteen mini-essays, the authors suggest retiring the term entrepreneur.
After all, it’s outdated and smells like a members-only club.
“Everyone should be encouraged to start his own business,” they say, “not just some rare breed that self-identifies as entrepreneurs.”
Fried and Hansson point out that many people today start businesses by just winging it and turning profits doing what they love to do.
So they suggest replacing the word entrepreneur with starter.
“Anyone who creates a new business is a starter,” they write. “You don’t need an MBA, a certificate, a fancy suit, a briefcase, or an above-average tolerance for risk. You just need an idea, a touch of confidence, and a push to get started.”
I think that rocks.
So what kind of push do you need to get started? As Chris Farrell and I discussed together — http://www.wallyconger.com/TakeYourFirstStep — sometimes just taking the first step is harder than actually making money.
But it doesn’t have to be.
Be a starter.
Wing it, why doncha?