Gun-to-the-Head Marketing

A couple days ago, I told you about adorable eight-year-old entrepreneurs operating in my neck of the woods.

I received some nice email feedback on that. Thanks.

Today, though, I’ve got a Bizarro World story to share.

Seems that a 17-year-old girl in Fort Myers, Florida, wanted a sports car really, really bad.

Did she get a job to earn enough money to buy it for herself?

No way.

Did she try to cajole her folks into buying the car for her?

Well, kinda.

What teenage Rachel actually did last month was point a 9mm gun at her mother’s head and demand that she co-sign a loan for the car.

Mom did as she was told. Then Rachel took off in the 2004 black Nissan 350Z.

I guess that’s one way to get the things you want out of life.

Another more peaceful and socially acceptable way is to figger out what other people want, then give it to them in exchange for what you want.

That’s called voluntary exchange. Or the free market.

It’s a pretty cool system.

And there’s no simpler way to do that these days than by launching an information marketing business.

Uncover your market’s problems, then offer solutions with eBooks, MP3 audios, or videos.

The challenge, as we’ve discussed before — — is just getting started.

You’re probably wondering what happened next in Fort Myers.

Well, Rachel’s mom called the cops and reported the incident. But get this…

She didn’t wanna prosecute Rachel because the kid’s an honors student who’s been accepted to several Ivy League colleges on scholarships.

Sheesh. Howd’ja like to be Rachel’s college roommate?

“The direct use of force is such a poor solution to any problem, it is generally employed only by small children and large nations.” — David Friedman

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