How I Looted a Las Vegas Boneyard

When Deb and I visit Las Vegas — like we did last week — we don’t gamble or see big shows like normal folks do.

Ho-hum.

Nope, we track down the obscure, even macabre, attractions. And it’s always great to discover a new one.

On this trip, Vegas friends Lorry and Bob drove us to the Neon Museum’s “boneyard” on the north edge of downtown.

The three-acre boneyard is where the city’s old neon signs are retired, preserved, studied, and sometimes even restored for public display elsewhere.

We strolled among historic signage from casinos and hotels like Caesars Palace, Binion’s Horseshoe, Golden Nugget, Silver Slipper, Aladdin’s, the Sands, the Stardust, and umpteen others.

It’s really wild to examine these world-famous giants of the past at ground level and up close. Each one of ’em, some dating back 70 years or more, represents a unique piece of Las Vegas history.

Business triumphs. Marketing disasters. Every chunk of neon has a crazyass story behind it.

But think about this…

Just like those signs, each of us has a whole string of stories to tell.

My pal Scott Alexander, author of the Rhinoceros Success books — http://www.wallyconger.com/rhinotactics —  suggests you keep a journal to record personal stories of both success and failure.

Recalling victories encourages you. Remembering fiascos keeps you humble.

It’s all good.

And who knows? Maybe you’ll end up publishing the damn journal as a motivational book to inspire others to greatness!

So next time you’re in Sin City, squeeze in a trip to the Neon Museum between blackjack at the Bellagio and Celine Dion at Caesars.

It’ll refresh your entrepreneurial soul.

“Accumulate your inventory of stories. The more stories you get, the more successful you’re gonna be.” — Scott Alexander

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