To sell a single bottle of spot remover, you offer a second one for free. To sell a set of kitchen knives, you throw in a handy-dandy tomato-slicer, maybe even a coffee grinder.
In other words, you pile on extra “value” to nail down the sale — or to justify your price.
That’s what New York’s Serendipity 3 restaurant has done to create what the Guinness Book of World Records calls the world’s most expensive hamburger.
Here’s what you get for a whopping — ready now? — $295…
Serendipity 3 starts with a patty of Japanese Waygu beef infused with 10-herb white truffle butter and seasoned with Salish Alderwood smoked Pacific sea salt. Then they top it with cheddar cheese that’s been hand-made and cave-aged for 18 months by famed cheesemaker James Montgomery of Somerset, England.
Not enough to justify the startling price tag?
OK, the restaurant adds shaved black truffles, a fried quail egg, a blini, creme fraiche, Kaluga caviar, and a white truffle-buttered Campagna roll.
But wait! There’s more!
As a final touch, this hamburger is adorned with a solid gold “Fleur de Lis” toothpick, encrusted with diamonds, designed by world-renowned jeweler Euphoria New York.
All right, I don’t offer phenomenal deals like that. But when you grab my Coffee House Kingpin package for about the cost of a scone and a venti-sized Starbucks latte (a LOT less than a Serendipity 3 burger), you get 12 videos, 12 audios, a coaching manual, a cheat sheet, and a business blueprint.
And that’s not all!
You can conveniently download the whole kit and kaboodle immediately upon purchase.