I’ve been on a “big” kick lately.
It started with picking up a copy of the fully restored 1960 sea-monster classic Gorgo on Blu-ray. (Highly recommended, by the way.)
Then my usual late-night DVD habit turned to stuff like the original Godzilla, King Kong vs. Godzilla, and King Kong Escapes.
Plus, I just finished reading Will Murray’s new novel Doc Savage: Skull Island, a terrific mash-up of Kong with the Man of Bronze that celebrates the 80th anniversaries of both characters this year.
Yessir, big can be pretty damn cool.
But focusing on it too much can turn your bid’nuz into a steaming pile of Rodan doo-doo.
A couple years back, Seth Godin pointed out that bigger (and inevitably better) was all the rage…and then small happened.
“Enron (big) got audited by Andersen (big) and failed (big),” Godin wrote. “The World Trade Center was a target. TV advertising is collapsing so fast you can hear it. …
“Big computers are silly. … I’m writing this on a laptop at a skateboard park…that added wifi for parents. Because they wanted to. It took them a few minutes and $50. No big meetings, corporate policies or feasibility studies. They just did it.”
Yeah, small is cool now.
Today, itty-bitty companies often make larger profits than the big guys.
Small gives you flexibility to change at the drop of a hat when your business model isn’t working anymore.
Small means you can spill your guts and tell the truth on your blog — and do the right thing easily.
Small means you can personally stay in touch with your customers.
If you want, you can outsource the crap you don’t like to somebody else, while you keep your focus on creation and other good stuff.
Small IS the new big.
