But I appreciated Superman a lot more when I discovered he had weaknesses to overcome, like kryptonite, and keeping his job, and his infatuation for Lois Lane.
His frailties made him, well, more human.
Isn’t that how we like our fictional heroes, whether they’re “super” or not?
Think about it.
Spider-Man is cool and does a righteous job clobbering bad guys. But we care about him because he has trouble balancing web-slinging against keeping up his grades and tending to his sickly Aunt May.
Sherlock Holmes is a mystery-solving genius. But we feel closer to him because he struggles with zero social skills and a fondness for illegal meds.
Iron Man is a one-man army who blows up terrorist hidey-holes with rockets that fire outta his shoulders. But we feel for him because the only thing keeping him alive is an offbeat double-A battery in his chest. (And face it, the guy’s got daddy issues and a drinking problem, too.)
You see, we like and trust these heroes because they seem authentic and real.
Imagine how much more your prospects, customers, or clients would like and trust you (and do business with you) if you were genuine with them. If you acted more, uh, like yourself.
No, you don’t have to expose your whole life for the world to see.
But let people know a little more about you and a little less about your products and services. Let them see you for who you really are.
They’ll appreciate you more. And think about you more often.
Which means they’ll not only do more business with you, they’ll probably refer their friends to you when they get a chance.
P.S. Your authenticity and personality are just two of 16 things you should reveal more often to your customers. You can find the remaining 14 right here.