Cognitive itch.
Sounds like an STD, but it ain’t.
Actually, it’s the phenomenon of being unable to dislodge a song from your noggin.
It goes by a lotta names — brain worms, earworms, sticky music, involuntary musical imagery, and stuck song syndrome, to name just five — but we’ve all experienced it. Over and over and over.
I’ve written before about how the 1960s ditty “Telstar” occasionally pops into my cranium for hours at a time.
Earlier this week, Deb asked me what the hell I was humming.
Turned out it was the old TV theme song from Petticoat Junction.
What triggered it? Who knows?
A piece of mail, a news story heard on the radio, a sudden memory from college — heck, just about anything can launch a crazyass endless musical loop.
Anyway, here’s something you might wanna “noodle on” today…
How can you brand yourself — and your business — so that you’re unforgettable?
No, you don’t want to become an annoying brain worm. But if the mention of your name prompts feelings of likeability and trust, hey, that’s a good thing.
And if you don’t brand yourself, you can be sure somebody else will. And that’s risky business.
